Creativity and Problem Solving at Work by Tudor Rickards

Creativity and Problem Solving at Work by Tudor Rickards

Creativity is not a rare talent. On the contrary, argues Tudor Rickards in this book, most people have the capacity to be creative but their potential is often untapped. Creativity at the workplace can be seen as a process of escaping from constraints, some of them self-imposed and some produced by an organizational climate unsympathetic to new thinking. Studies of exceptionally creative people reveal that they use a combination of experiment and review that Dr Rickards calls creative analysis. He explains how the techniques of creative analysis can be applied to key areas of business, such as new product development and problem solving. The text is enlivened by case studies, cartoons, puzzles and visual material of all kinds that help to make the author's ideas easy to grasp and to use. Creativity and Problem-Solving at Work shows how the creativity that exists in all of us can be systematically developed and harnessed to solve problems and improve performance at both the personal and the organizational level.

Tudor Rickards is Professor of Creativity and Organizational Change at Manchester Business School. Following a career in product research and development at Unilever he joined the Business School, where he directs the Creativity Research Unit. He is Alex Osborn Visiting Professor at the State University of New York at Buffalo and has been a Visiting Professor at the University of Kiel. His awards include the Partnership Trust Prize for teaching creativity (1985). He has written numerous books and articles, notably Creativity and Problem Solving at Work, also published by Gower. Susan Moger is a Research Fellow at Manchester Business School, working in the area of creative problem solving and innovation management. She has designed and delivered product development and innovation training programmes in the petrochemical, brewing, food, pharmaceutical and airline industries. Her particular current interest is in the management of innovation within supply networks. Both authors have taught and researched extensively around the world on creativity and innovation. They are joint editors of the journal Creativity and Innovation Management.

SKU	Unavailable
ISBN 13	9780566028915
ISBN 10	0566028913
Title	Creativity and Problem Solving at Work
Author	Tudor Rickards
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1990-10-04
Number of pages	250
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable