CRM at the Speed of Light, Fourth Edition by Paul Greenberg

CRM at the Speed of Light, Fourth Edition by Paul Greenberg

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Summary

The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies.

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CRM at the Speed of Light, Fourth Edition by Paul Greenberg

The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies.
Paul Greenberg (Manassas, VA) is executive vice president of Live Wire, an eCommerce consulting firm and has many years' experience in ERP and CRM. He has built SAP and PeopleSoft practices and, in his current position, has established close partnerships with front-office leaders such as Siebel and SalesLogix. He is also the lead author on the book, Special Edition Using PeopleSoft (0789712814) published by Que.
SKU Unavailable
ISBN 13 9780071590457
ISBN 10 0071590455
Title CRM at the Speed of Light, Fourth Edition
Author Paul Greenberg
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2009-10-16
Number of pages 688
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.