CRM in a Week by Brian Salter
CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels - not just in the customer service department.
Brian Salter and Naomi Langford-Wood are business and communication specialists, consultants and speakers on the international conference circuit. Together, they have also co-authored over 16 business books.
| SKU | Unavailable |
| ISBN 13 | 9780340857663 |
| ISBN 10 | 0340857668 |
| Title | CRM in a Week |
| Author | Brian Salter |
| Series | In A Week S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 2002-09-27 |
| Number of pages | 96 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |