Cross-Cultural Business Behavior by Richard R Gesteland

Cross-Cultural Business Behavior by Richard R Gesteland

The theme of this new edition is CHANGE. First of all, cultures change. In markets around the world, business behaviour is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behaviour has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This 5th edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.

SKU	Unavailable
ISBN 13	9788763002387
ISBN 10	8763002388
Title	Cross-Cultural Business Behavior
Author	Richard R Gesteland
Condition	Unavailable
Binding Type	Hardback
Publisher	Copenhagen Business School Press
Year published	2012-01-02
Number of pages	399
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.