Crossing the Chasm by Geoffrey A Moore
This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.| SKU | Unavailable |
| ISBN 13 | 9781841120003 |
| ISBN 10 | 1841120006 |
| Title | Crossing the Chasm |
| Author | Geoffrey A Moore |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1998-08-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |