Crossing the Chasm

Crossing the Chasm by Geoffrey A Moore

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

"Crossing the Chasm sollte die Bibel sein für High-Tech Unternehmen auf der Suche nach Lösungsmöglichkeiten für ihre Marketing- und Vertriebsprobleme" Robert K. Weller, Senior Vice President, North American Business Group

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

SKU	Unavailable
ISBN 13	9781841120638
ISBN 10	1841120634
Title	Crossing the Chasm
Author	Geoffrey A Moore
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	1998-08-01
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable