Crowdsourcing
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Crowdsourcing by Jeff Howe
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? Crowdsourcing is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise-it's talented, creative, and stunningly productive. It's also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you've got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.Jeff Howe, a writer from Maine, began writing seriously when he was 46 years old. He had been writing on the spur of the moment, as inspiration or need arose. From Here to Never, Falling from a Cloud, and The March of the Turtles are his first three works, all poetry collections. Of Trains and Other Things, his fourth book, is his first step into the world of published fiction. Jeff, a Maine native, has worked as an artist, a soldier, a bodyguard, a computer instructor, a spy, a janitor, a graphic designer, and a printer.
He's lived in Massachusetts, New Jersey, and Georgia, among other places. Jeff and his wife, MJ, live in Maine with their two boys, Scott and Ryan.
| SKU | Unavailable |
| ISBN 13 | 9780307396204 |
| ISBN 10 | 0307396207 |
| Title | Crowdsourcing |
| Author | Jeff Howe |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Crown Business |
| Year published | 2008-07-01 |
| Number of pages | 311 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |