The Cult of the Customer by Shep Hyken

The Cult of the Customer by Shep Hyken

The Cult of the Customer is about creating the kind of customer experience that leads to loyalty and referrals. Author Shep Hyken takes concepts from customer service, customer loyalty, internal service, and the customer experience and puts them into an easy-to-implement format that will lead an organization's culture to a cult of amazement.

Author Shep Hyken has spent twenty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows you how to design a strategy that leads both customers and employees through five distinct cultural phases—from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this same journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer—and shows you how to do it too.
Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
Shep Hyken is a speaker and author who helps companies build loyal relationships with customers and employees. He is the author of Moments of Magic and The Loyal Customer, as well as the creator of The Customer Focus program, which helps clients develop a customer service culture and loyalty mindset. His wide variety of clients range from smaller companies to such corporate giants as American Airlines, General Motors, IBM, Kraft, Marriott, Toyota, Verizon, and many more.

SKU	Unavailable
ISBN 13	9780470404829
ISBN 10	0470404825
Title	The Cult of the Customer
Author	Shep Hyken
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley and Sons Ltd
Year published	2009-04-21
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.