The Culting Of Brands by Douglas Atkin
Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.| SKU | Unavailable |
| ISBN 13 | 9781591840275 |
| ISBN 10 | 1591840279 |
| Title | The Culting Of Brands |
| Author | James Engell |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Portfolio Hardcover |
| Year published | 2004-08-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |