Cultural Heritage Marketing
Cultural Heritage Marketing
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Summary
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.
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Cultural Heritage Marketing by Izabella Parowicz
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.Izabella Parowicz currently works at the Chair of Strategies for European Cultural Heritage, Europa-Universität Viadrina in Frankfurt (Oder), Germany. Izabella researches arts administration, behavioural economics and managerial economics.
| SKU | Unavailable |
| ISBN 13 | 9783030002862 |
| ISBN 10 | 3030002861 |
| Title | Cultural Heritage Marketing |
| Author | Izabella Parowicz |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer Nature Switzerland AG |
| Year published | 2018-11-07 |
| Number of pages | 158 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |