Culture and Consumption by Grant Mccracken

Culture and Consumption by Grant Mccracken

This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior. --Journal of Consumer Affairs

. . . fascinating . . . ambitious and interesting . . . --Canadian Advertising Foundation Newsletter

. . . an anthropological dig into consumerism brimming with original thought . . . --The Globe and Mail

Grant McCracken has written a provocative book that puts consumerism in its place in Western society--at the centre. --Report on Business Magazine

. . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption. --Choice

McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking. --Maryland Historian

The book offers a fresh and much needed cultural interpretation of consumption. --Journal of Consumer Policy

The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior. --Journal of Marketing Research

. . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture. --Winterhur Portfolio

For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature. --American Journal of Sociology

McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute. --Journal of American Folklore

This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

McCracken, Grant: - Grant McCracken is a cultural anthropologist. He holds a PhD from the University of Chicago. He was the founder of the Institute of Contemporary Culture at the Royal Ontario Museum, and a cofounder of the Artisanal Economies Project. Grant has taught at Harvard, the University of Cambridge, and MIT. He advises a wide variety of companies and individuals, including Google, Netflix, Nike, the Ford Foundation, Kanye West, the Boston Book Festival, and the White House (no, the other one). He lives in Connecticut with his wife and three cats.

SKU	Unavailable
ISBN 13	9780253315267
ISBN 10	0253315263
Title	Culture and Consumption
Author	Grant Mccracken
Series	A Midland Book
Condition	Unavailable
Binding Type	Hardback
Publisher	Indiana University Press
Year published	1988-04-01
Number of pages	190
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.