Culture Jam by Kalle Lasn

Culture Jam by Kalle Lasn

America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.

A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.

Kalle Lasn, who has received 15 international prizes and has been covered in Time, is featured in the PBS documentary Affluenza. His documentaries have been broadcast on PBS, CBC, and around the world. Lasn has pioneered social marketing campaigns such as Buy Nothing Day and TV Turnoff Week as the publisher of Adbusters magazine and the founder of Media Foundation and Powershift Advertising Agency. He and his wife, Masako Tominaga, live in Vancouver, British Columbia, Canada.