The Curse Of The Mogul by Jonathan A Knee
It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.'
Bill Grueskin is dean of academic affairs and professor of professional practice at Columbia University's Graduate School of Journalism. He worked for thirteen years at the Wall Street Journal, in roles including deputy page-one editor, managing editor of www.WSJ.com, and deputy managing editor of news. Ava Seave is a principal of Quantum Media, a New York City-based consulting firm focused on marketing and strategic planning for media, information, and entertainment companies. Before cofounding Quantum Media in 1998, she served as a general manager of three media companies: Scholastic Inc., the Village Voice, and TVSM. She is the coauthor, with Jonathan Knee and Bruce Greenwald, of The Curse of the Mogul: What's Wrong with the World's Leading Media Companies. Lucas Graves is a Ph.D. candidate in communications at Columbia University. His research focuses on the fact-checking movement in American journalism and its reflection of changes in the networked news ecosystem.
| SKU | Unavailable |
| ISBN 13 | 9781591842644 |
| ISBN 10 | 1591842646 |
| Title | The Curse Of The Mogul |
| Author | Jonathan A Knee |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2009-11-19 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |