Customer Capitalism by Sandra Vandermerwe
Showing how to relate the principles of customer capitalism to business and how to activate positive reinforcing loops of customer capitalism. Vandermerwe reveals how to fit this together into one strategy to increase returns which will enable corporations to compete and maximise their market value.
Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.
| SKU | Unavailable |
| ISBN 13 | 9781857882414 |
| ISBN 10 | 1857882415 |
| Title | Customer Capitalism |
| Author | Sandra Vandermerwe |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Murray Press |
| Year published | 1999-09-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |