The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers by Reza Soudagar

The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers by Reza Soudagar

Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.

Reza Soudagar is a Senior Director for global marketing at SAP, the leader in enterprise software. He has developed CRM technology and business strategies for clients at Accenture and Oracle and has played a key role in the creation of Oracle’s CRM suite.
Vinay Iyer is currently Vice President of global marketing at SAP after having cut his teeth in CRM at Siebel Systems. He holds an MBA from Wharton.
Dr. Volker G. Hildebrand, Vice President for CRM Solutions at SAP, is a pioneering researcher focusing on customer-centric business strategies and innovative CRM technologies.

SKU	Unavailable
ISBN 13	9780071786973
ISBN 10	007178697X
Title	The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
Author	Reza Soudagar
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2011-12-16
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.