Customer Intelligence by Sean Kelly
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers."Kelly's elegant, jargon-free style and compelling arguments make the work read like a whodunnit.." (Journal of Direct, Data and Digital Marketing Practice, March 2006)
"... this book is indispensable" (The Marketer, April 2006)
"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)
"... succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)
Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.
| SKU | Unavailable |
| ISBN 13 | 9780470018583 |
| ISBN 10 | 0470018585 |
| Title | Customer Intelligence |
| Author | Sean Kelly |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2005-11-18 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |