Customer Mania! by Kenneth Blanchard Ph D
In Customer Mania , Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service--creating a people-oriented, performance-driven, customer-first organization. Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. With coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a successful business. By drawing on examples from the world's largest restaurant company, Yum --owner of KFC, Taco Bell, Pizza Hut, Long John Silver's, and A&W Restaurants--the authors explain how any company, large or small, can develop a unified, people-first, customer-oriented culture. Packed with practical insights, Customer Mania emphasizes four critical steps: - Set Your Sights on the Right Target. The bottom line grows from taking care of customers and creating a motivating environment for your people.- Treat Customers the Right Way. Determine the kind of experience you want your customers to have as they interact with every part of the company.
- Treat Employees the Right Way. Use strategies ranging from smart hiring to training and development to managing performance and creating a recognition culture.
- Build the Right Kind of Leadership. You can't do it all yourself, so let your people put their own brains to work and then support them all the way. By relying on these concepts, businesses everywhere can cultivate passionate and engaged team members who contribute to the company's overall success. From CEO to middle manager to the person facing the consumer, Customer Mania is a vital tool for enhancing their experience -- and their customer's.
Ken Blanchard has had an extraordinary impact on the day-to-day management of millions of people and companies. He is the coauthor of several bestselling books, including the blockbuster international bestseller The One Minute Manager and the giant business bestsellers Leadership and the One Minute Manager, Raving Fans, and Gung Ho! His books have combined sales of more than 18 million copies in more than twenty-five languages. In 2005, Ken was inducted into Amazon's Hall of Fame as one of the top twenty-five bestselling authors of all time. Ken is the chief spiritual officer of The Ken Blanchard Companies, an international management training and consulting firm. He is also cofounder of Lead Like Jesus Ministries, a nonprofit organization dedicated to inspiring and equipping people to be Servant Leaders in the marketplace. Colleen Barrett is currently President Emeritus of Southwest Airlines Co., a high-frequency, low-fare, point-to-point airline that prides itself on its excellent Customer Service qualities. Prior to stepping down as the Company's President on July 15, 2008, Colleen oversaw management, Leadership, and budget responsibilities for the following areas/ groups: Marketing, Corporate Communications, People (Human Resources), Customer Relations & Rapid Rewards, Labor & Employee Relations, Reservations, Corporate Security, Culture activities, and the Executive Office. She was also a member of the Company's Executive Planning Committee, and she chaired numerous special teams, task forces, and committees relating to internal and external Southwest Customers. Colleen served as a member of the Board of Directors from 2001 to May 2008 and as Corporate Secretary from March 1978 to May 2008. She was Vice President Administration from 1986 to 1990; Executive Vice President Customers from 1990 to 2001; and President from 2001 to July 2008. Before joining Southwest in 1978, Colleen worked for several years as Executive Assistant to Herb Kelleher (Southwest's former Executive Chairman) at his law firm. She serves on the Ken Blanchard College of Business Board of Trustees at Grand Canyon University, the Becker College Board of Trustees, and the JC Penney Co. Board of Directors. She is active in numerous civic and charitable organizations in Dallas, Texas.
| SKU | Unavailable |
| ISBN 13 | 9780743270281 |
| ISBN 10 | 0743270282 |
| Title | Customer Mania! |
| Author | Kenneth Blanchard Ph D |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Simon & Schuster |
| Year published | 2004-11-15 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |