Customer Marketing by Jay Curry

Customer Marketing by Jay Curry

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Summary

A guide for executives seeking ways to improve their profits by focusing on the needs of their customers. It offers a process, based on modern information technologies and an integrated mix of media and methods, to meet goals of identifying, creating, maintaining and developing customers.

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Customer Marketing by Jay Curry

A guide for executives seeking ways to improve their profits by focusing on the needs of their customers. It offers a process, based on modern information technologies and an integrated mix of media and methods, to meet goals of identifying, creating, maintaining and developing customers.
SKU Unavailable
ISBN 13 9780749426279
ISBN 10 0749426276
Title Customer Marketing
Author Jay Curry
Series Business Enterprise
Condition Unavailable
Binding Type Paperback
Publisher Kogan Page Ltd
Year published 1998-04-30
Number of pages 128
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.