Customer Relationship Management
Summary
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Customer Relationship Management by Ed Peelen
Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as "What should our business strategy be?" and "How do we translate CRM business strategy into marketing?" This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.| SKU | Unavailable |
| ISBN 13 | 9780273681779 |
| ISBN 10 | 027368177X |
| Title | Customer Relationship Management |
| Author | Ed Peelen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2005-05-12 |
| Number of pages | 450 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |