Customer Relationship Management
Summary
The feel-good place to buy books
Customer Relationship Management by Michael Pearce
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the 'C,' 'R' and 'M' in CRM. It is a practical guide but set within a strategic framework.
Michael Pearce was raised in Anglo-Egyptian Sudan, where his fascination for language began. He later trained as a Russian interpreter but moved away from languages to follow an academic career, first as a lecturer in English and the History of Ideas, and then as an administrator. He has a strong interest in human rights and in languages, both of which feature indirectly in his new series. Michael Pearce now lives in South-West London.
| SKU | Unavailable |
| ISBN 13 | 9781953349644 |
| ISBN 10 | 1953349641 |
| Title | Customer Relationship Management |
| Author | Michael Pearce |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Business Expert Press |
| Year published | 2021-03-30 |
| Number of pages | 150 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |