The Customer Revolution by Patricia Seybold

The Customer Revolution by Patricia Seybold

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Summary

What should companies do to keep ahead when internet commerce gives way to e-business? The past few years have seen a revolution in the design and manufacture of products, and in the pace and agenda of change. This guide gives case studies of cutting-edge business practice from around the world.

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The Customer Revolution by Patricia Seybold

The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world- those in the forefront of their industry
SKU Unavailable
ISBN 13 9780712669849
ISBN 10 0712669841
Title The Customer Revolution
Author Patricia Seybold
Condition Unavailable
Binding Type Hardback
Publisher Cornerstone
Year published 2001-03-12
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.