The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business by Sriram Dasu

The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business by Sriram Dasu

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Summary

Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.

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The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business by Sriram Dasu

Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.
Richard B. Chase is Director of the Center for Operations Management Research and Education at USC. He is widely published in both books and academic journals and is considered one of the top service "gurus" in the field. He is on the Editorial Advisory Board of the Journal of Operations Management, an Advisor to Production and Operations Management journal, and a Fellow of the Decision Sciences Institute.
SKU Unavailable
ISBN 13 9780071809931
ISBN 10 0071809937
Title The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business
Author Sriram Dasu
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2013-08-16
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.