Cutting Edge by Gordon Mckibben

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Summary

This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.

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Cutting Edge by Gordon Mckibben

This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.
SKU Unavailable
ISBN 13 9780875847252
ISBN 10 0875847250
Title Cutting Edge
Author Gordon Mckibben
Condition Unavailable
Binding Type Hardback
Publisher Harvard Business Review Press
Year published 1997-12-01
Number of pages 496
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.