The Dark Side of CRM by Bang Nguyen

The Dark Side of CRM by Bang Nguyen

The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

‘Trouble is brewing; all is not well in the land of customer managementCompanies and customers often act deceitfully and amorally. This important book sounds the alarm about contemporary customer management practice, and suggests responses and remedies for businesses and public policy makers.’ - Dr. Francis Buttle, Principal, Francis Buttle & Associates - francisbuttle.com.au – and author ‘Customer Relationship Management: Concepts and Technologies’, 3rd edition.

Bang Nguyen, PhD, is a faculty member in the Marketing Department at the East China University of Science and Technology (ECUST), School of Business, China.

Lyndon Simkin, PhD, is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing at the Univesity of Coventry.

Ana Isabel Canhoto, PhD, is a Principal Lecturer in Marketing at Oxford Brookes University, UK and the Alf Mizzi Chair in Digital Marketing at the University of Malta.

SKU	Unavailable
ISBN 13	9781138803329
ISBN 10	1138803324
Title	The Dark Side of CRM
Author	Bang Nguyen
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2015-09-04
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.