Data Construction and Data Analysis for Survey Research by Raymond Kent
This text aims to provide an accessible and easy to follow guide to survey data analysis for marketing and social science students. It avoids the more usual statistics-driven approach, instead, a hand-holding approach embarking on research projects and with strong pedagogical design.
'I would certainly adopt this book as a primer for some social science research methods courses at undergraduate level and at masters levelThe layout is good and I enjoyed reading it, especially the earlier sections.' - Dr Stephen Gorard, Cardiff University 'This is a splendid book...the text bridges the gap between rather general research methods books and sophisticated and advanced texts on data analysis/survey design. This is an enormous strength.' - Malcolm Williams, University of Plymouth '...this is a very comprehensive and well-written text which fulfils its stated objective of providing an introductory guide to statistical analysis.' - Dr Angus Laing, Aberdeen University 'A good well written text that is very readable.' - Ms Nia Love, Swansea Institute of Higher Education
RAY KENT is Senior Lecturer in Marketing at University of Stirling. He has previously published textbooks on marketing and social research.
| SKU | Unavailable |
| ISBN 13 | 9780333763063 |
| ISBN 10 | 0333763068 |
| Title | Data Construction and Data Analysis for Survey Research |
| Author | Raymond Kent |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2001-08-15 |
| Number of pages | 248 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |