Data Driven Marketing
Data Driven Marketing
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Data Driven Marketing by Roger Bryan
Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.
You'll learn how to implement a successful strategy the very first time based on CMO.com's Five Phases of Data Driven Marketing.
- Gather
- Understand
- Decide and Automate
- Execute
- Test and Learn
Roger Bryan spent three years working with hundreds of businesses on their Modern Marketing Strategies and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts.
It doesn't matter if you're a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, by the end of this book, you will be armed with an understanding of how data can make your life easier, and how data-driven marketing can make your campaigns more successful.
| SKU | Unavailable |
| ISBN 13 | 9781946694027 |
| ISBN 10 | 1946694029 |
| Title | Data Driven Marketing |
| Author | Roger Bryan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Ainsley & Allen |
| Year published | 2017-04-17 |
| Number of pages | 176 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |