The Data Webhouse Toolkit by Ralph Kimball

The Data Webhouse Toolkit by Ralph Kimball

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Summary

Today's most popular commercial Web sites receive more than 100 million hits a day--each hit is a potential source of valuable customer information. In this groundbreaking guide, readers will discover a powerful new way to capture this information and order it in ways that are useful to managers, strategic decision-makers, and customers.

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The Data Webhouse Toolkit by Ralph Kimball

Today's most popular commercial Web sites receive more than 100 million hits a day--each hit is a potential source of valuable customer information. In this groundbreaking guide, readers will discover a powerful new way to capture this information and order it in ways that are useful to managers, strategic decision-makers, and customers.
RALPH KIMBALL, PhD, has been a leading visionary in the data warehouse industry since 1982 and is one of today's most well-known speakers, consultants, and teachers. He writes the "Webhouse Architect" column for Intelligent Enterprise magazine and is the author of the bestselling books The Data Warehouse Toolkit and The Data Warehouse Lifecycle Toolkit (both from Wiley). RICHARD MERZ is Director of Engineering for the WebCom division of Verio, the world's largest Web hosting company. He has a strong hands-on background in data warehouse architecture and applications, and has been managing the development of Web and e-commerce software for the past five years.
SKU Unavailable
ISBN 13 9780471376804
ISBN 10 0471376809
Title The Data Webhouse Toolkit
Author Ralph Kimball
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 2000-02-03
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.