DATING Your Customer by James D Feldman

DATING Your Customer by James D Feldman

Our global commercial environment is saturated with uncertainty and increasing doubt about our commitment to customers. With few exceptions, the creation of a Customer is a lost art . . . because no one cares. We no longer buy from companies based on loyalty. We buy from those where there is the least hassle--and the by-product is mediocrity.

Yet, through all the chaos the Customer endures, as they hope to discover respite from indifference to find someone who cares about this fragile relationship.

Focusing totally on the Customer creates a relationship much like dating. It uncovers levels of confidence, trust, satisfaction, and price stabilization. D-A-T-I-N-G Your Customer^(R) is about the UNCOMON: common sense.

Over the past few decades, James Feldman has become one of marketing and innovation's most provocative thinkers and speakers. He challenges businesses to shift how they think, not what they think. After all, Nothing Changes, If Nothing Changes. It all about focusing on becoming a catalyst that ensures that Shift Happens ^(R) D-A-T-I-N-G Your Customer^(R) has six simple, pragmatic shifts for enlightened organizations:

• DAZLE your Customers
• ANTICIPATE their needs
• TREAT them the way you want to be treated
• INOVATE everything you do to acquire and retain Customers
• NURTURE the relationship
• GUARANTE your Customers stay with you because of your GREAT service

Jim's spectrum of Customer experiences reminds companies to respect them as appreciating assets. Remember: Never Confuse Inconvenient with Impossible.

He continues to develop new applications for existing technology, works with enlightened organizations, and puts together a logical order while providing a toolbox to build relationships.

Feldman, James D.: - James D. Feldman provides plain talk for smart people. He is provocative, controversial, and outside conventional wisdom, and he offers uncommon common-sense explanations for complex issues. James moves past pop management rhetoric to focus on the central truths that lead to success. He not only provides practical information you can apply immediately, James also believes his job isn't complete unless his readers are challenged to take specific action. An advisor, coach, and consultant to AT&T, Toyota, MGM Resort and Casino, Hyatt Hotels and Resorts, BASF-and many other Fortune 500 companies-James balances innovative solutions with objectivity and detachment. As one of marketing's most thought-provoking speakers, James thinks inside the box to determine the core issues of ineffective Customer Service and return policies. James holds every certification his industry offers and is a visiting professor of Innovation and Tourism Hospitality at Roosevelt University. He is the author of over a dozen books (seven on Customer Service), as well as hundreds of articles and speeches. James is also a serial entrepreneur who owns several businesses that provide ongoing insights into Customer Service, problem solving, team building, and leadership.

SKU	Unavailable
ISBN 13	9781941799529
ISBN 10	1941799523
Title	DATING Your Customer
Author	James D Feldman
Condition	Unavailable
Binding Type	Paperback
Publisher	Open Books Press
Year published	2019-06-18
Number of pages	202
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.