Deals with the Devil
Deals with the Devil
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Deals with the Devil by Pearl Cleage
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition* Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business.
* New Applying. To and Integrating. With sections highlight topical marketing and business areas.
* Internet coverage is integrated throughout the book.
* Globalization is thoroughly discussed and the concepts are reinforced through examples and questions.
* Ethics questions.
* SPS(r) Student Version for Windows 9.0 is available to accompany the text.
Pearl Cleage is the author of What Looks Like Crazy on an Ordinary Day . . ., an Oprah s Book Club selection; Some Things I Never Thought I d Do, a Good Morning America Read This! book club pick; Babylon Sisters, for which she was named the 2006 Go On Girl! Book Club Author of the Year; Baby Brother s Blues, winner of the 2006 NAACP Image Award and the African American Literary Award for fiction; Seen It All and Done the Rest; and Till You Hear From Me. The first author selected for the Essence Book Club, she collaborated with her husband, writer Zaron W. Burnett, Jr., on the poem We Speak Your Names. She is also an accomplished dramatist whose plays include Flyin West, Blues for an Alabama Sky, and A Song for Coretta. Cleage and her husband live in Atlanta.
| SKU | Unavailable |
| ISBN 13 | 9780345382788 |
| ISBN 10 | 0345382781 |
| Title | Deals with the Devil |
| Author | Pearl Cleage |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Random House USA Inc |
| Year published | 1993-07-07 |
| Number of pages | 207 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |