Death of a Marketer by Andrea Fryrear
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
Andrea Fryrear is the world's leading authority on agile marketing. She is the coauthor of the ICAgile Certified Professional in Agile Marketing curriculum, author of Death of a Marketer, and an internationally sought-after speaker and trainer. She holds numerous agile certifications, including Advanced Certified Scrum Product Owner, ICAgile Certified Instructor, Certified Professional in Agile Marketing, Certified ScrumMaster, Certified Agile Leader, Certified Scrum@Scale Practitioner, and Certified Professional in Agile Coaching . Prior to cofounding AgileSherpas, Fryrear worked as a content marketer and strategist, on both the brand and agency side.
| SKU | Unavailable |
| ISBN 13 | 9780998721101 |
| ISBN 10 | 0998721107 |
| Title | Death of a Marketer |
| Author | Andrea Fryrear |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Corsac Publishing |
| Year published | 2017-02-24 |
| Number of pages | 214 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |