Decoding Advertisements by Judith Williamson
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
Williamson, Judith: - Judith Williamson served as Director of the Napoleon Hill World Learning Center for eighteen years. She is the author or coauthor of several books, including The Path to Riches in Think and Grow Rich and Success Vitamins for a Positive Mind.
| SKU | Unavailable |
| ISBN 13 | 9780714526157 |
| ISBN 10 | 0714526150 |
| Title | Decoding Advertisements |
| Author | Judith Williamson |
| Series | Open Forum S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Marion Boyars Publishers Ltd |
| Year published | 2000-10-24 |
| Number of pages | 180 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |