The Definitive Business Pitch by Angela Hatton
Tackles the core problem of persuading the customer that your solution to their problem is the best. This book is based on marketing and sales principles, and includes guidelines and techniques for perfect pitches, proposals and presentations.Angela Hatton is a specialist in marketing strategy writing, consulting and training. She has more than 16 years' experience of pitching for training and consultancy for her own marketing and management business; 'Tactics'. Over the years, her core clients have included Lloyds TSB, Norwich Union, IBM and BT. She has facilitated workshops on successful pitching and presentations for clients such as the BBC and IPC Media. Hatton is author of The Definitive Guide to Marketing Planning (0273649329).
| SKU | Unavailable |
| ISBN 13 | 9780273708261 |
| ISBN 10 | 0273708260 |
| Title | The Definitive Business Pitch |
| Author | Angela Hatton |
| Series | Financial Times Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2006-12-19 |
| Number of pages | 216 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |