Demand by Adrian J Slywotzky
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don t see can make or break a product; the art of transforming fence sitters into customers; why there s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).Adrian J.Slywotzky is the coauthor of The Profit Zone and Profit Patterns, as well as the author of Value Migration. Slywotzky holds an MBA from Harvard Business School and a JD from Harvard Law School, as well as a Harvard College diploma. He is the vice president of Mercer Management Consulting and was recently named one of the six most prominent persons in management by Industry Week.
| SKU | Unavailable |
| ISBN 13 | 9780307887320 |
| ISBN 10 | 0307887324 |
| Title | Demand |
| Author | Adrian J Slywotzky |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Random House USA Inc |
| Year published | 2011-10-04 |
| Number of pages | 357 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |