Design: a Business Case by Brigitte Borja De Mozota
Challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills - to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by an organisation.
Brigitte Borja de Mozota is one of the world’s most prominent scholars in the domain of design management and author of the reference book Design Management – Using Design to Build Brand Value and Corporate Innovation. Currently, a consultant as well as professor and supervisor of MBA “managing by design” theses, she concentrates on mission-driven projects and to develop tools to help understanding the value of the design industry and design-driven innovation, as well as on leadership challenges in economics.
| SKU | Unavailable |
| ISBN 13 | 9781952538261 |
| ISBN 10 | 1952538262 |
| Title | Design: a Business Case |
| Author | Brigitte Borja De Mozota |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Business Expert Press |
| Year published | 2020-08-30 |
| Number of pages | 194 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |