Design and Marketing of New Products
Design and Marketing of New Products
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Design and Marketing of New Products by Glen L Urban
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book . offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives . integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing . uses real-world examples to illustrate issues and solutions.
| SKU | Unavailable |
| ISBN 13 | 9780132012690 |
| ISBN 10 | 0132012693 |
| Title | Design and Marketing of New Products |
| Author | Glen L Urban |
| Series | Prentice-Hall International Series In Management |
| Condition | Unavailable |
| Publisher | Prentice Hall (Higher Education Division, Pearson Education) |
| Year published | 1980-01-01 |
| Number of pages | 618 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |