Design Genius by Gavin Ambrose

Design Genius by Gavin Ambrose

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Summary

Explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to ways of approaching the design process to help them to develop their powers of creative problem solving. It explains rules, theory, practice, techniques and visual curiosities that are designed to engage, provoke and inspire.

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Design Genius by Gavin Ambrose

Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire. Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.
This is a great all round and versatile book - love it! * Jeffrey Tribe, Bedford College, UK *
A really good book looking at so many different aspects of creativity, which are backed up by great interviews with well known creativesI will be heavily recommending this book with Level 2 students on their work placement unit, and recommending it to all students across our 4 year course. * Sallyanne Theodosiou, University for Creative Arts, UK *
A very well written and considered book. The fact that the content is broken down into separate sections makes it a solid teaching resource. I especially like the fact that it looks into current trends using transcripts of interviews with various practitioners to explain the subject. A very engaging and thought provoking read. * Andy Ellison, Nottingham Trent University, UK *

Gavin Ambrose teaches at the University of Brighton and is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Paul Harris is a freelance journalist and writer who lives in Colombia, South America.

SKU Unavailable
ISBN 13 9782940411962
ISBN 10 2940411964
Title Design Genius
Author Gavin Ambrose
Series Creative Core
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2014-08-28
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.