Design in Business by Margaret Bruce

Design in Business by Margaret Bruce

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Summary

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern.

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Design in Business by Margaret Bruce

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
SKU Unavailable
ISBN 13 9780273643746
ISBN 10 0273643746
Title Design in Business
Author Margaret Bruce
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2001-11-23
Number of pages 312
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.