Design Management
Design Management
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Summary
Collected papers from a pioneering seminar series at the London Business School.
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Design Management by Peter Gorb
This varied collection of papers, by leading writers and practitioners in design and industry, was delivered at a series of seminars at the Design Management Unit of the London Business School. Each paper discusses an aspect of the philosophy of design management or the implementation of ideas or is a case study, relevant to any issue of current concern in this field. Among the contributers are Ivor Owen, Geoffrrey Maddrell, Lord Gowrie, James Pilditch, Raymond Turner, Jane Priestmen, Stephen Bayley, Ralph Halpern, Derek Lovelock, Angela Dumas, John Clothier, Brian Conby and Allan Whitfield.
Peter Gorb is Senior Fellow in Design Management at the London Business School, where he pioneered the teaching of design to managers. He has published widely in the field of design.
| SKU | Unavailable |
| ISBN 13 | 9781854541536 |
| ISBN 10 | 1854541536 |
| Title | Design Management |
| Author | Peter Gorb |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Electa Architecture |
| Year published | 1994-01-01 |
| Number of pages | 184 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |