Design Thinking For Dummies

Design Thinking For Dummies by Christian Mullerroterberg

Innovate your business by incorporating design thinking  Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.   The book covers the crucial and central topics in design thinking, including:  Adopting a design thinking mindset  Building creative environments  Facilitating design thinking workshops  Working through the design thinking cycle  Implementing your solutions  And many more  Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking

SKU	Unavailable
ISBN 13	9781119593928
ISBN 10	1119593921
Title	Design Thinking For Dummies
Author	Christian Mullerroterberg
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Inc
Year published	2020-09-25
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.