Designed for Digital by Jeanne W Ross

Designed for Digital by Jeanne W Ross

One of Forbes's Top Ten Technology Books of the Year

How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks:
 
• Shared Customer Insights
• Operational Backbone
• Digital Platform
• Accountability Framework
• External Developer Platform
 
In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.

Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Jeanne W. Ross is Principal Research Scientist at the MIT Sloan Center for Information Systems Research. Cynthia M. Beath is Professor Emerita at the University of Texas McCombs School of Business. Martin Mocker is Professor at ESB Business School at Reutlingen University, Germany, and Research Scientist at the MIT Sloan Center for Information Systems Research.

SKU	Unavailable
ISBN 13	9780262542760
ISBN 10	0262542765
Title	Designed for Digital
Author	Jeanne W Ross
Series	Management On The Cutting Edge
Condition	Unavailable
Binding Type	Paperback
Publisher	MIT Press Ltd
Year published	2021-09-21
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.