The Designer's Guide to Marketing and Pricing
World of Books
The feel-good place to buy books
The Designer's Guide to Marketing and Pricing by Ilise Benun
Do what you love and make money The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to:- learn which marketing tools are most effective and how to use them
- create a smart marketing plan that reflects your financial goals
- plan small actionable steps to take in reaching those financial goals
- determine who your ideal clients are and establish contact with them
- turn that initial contact into a profitable relationship for both of you
- talk to clients about money and the design process - without fear
- figure out a fair hourly rate and give an accurate estimate for a project
You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
Peleg Top, a seasoned designer, started Top Design and built it into one of Los Angeles' most well-known and sought-after design businesses focusing in cause-related projects. Peleg and his creative team have worked with cause-related groups of all kinds, from small grass-roots charities to corporate behemoths, for nearly two decades. Toyota, The National Academy of Recording Arts and Sciences (The Grammys), Steven Spielberg's Shoah Foundation, AIDS Healthcare Foundation, City of Hope Cancer Center, and Tiger Woods Foundation were among his most notable clients. Peleg is now a professional consultant specialized in assisting creative entrepreneurs around the country build their businesses, become better leaders, and live spiritually meaningful lives, drawing on his many years as an agency owner. Peleg is the author of Rockport Publishers' Design for Special Events, Letterhead & Logo Design (Rockport Publishers), and How Books' The Designer's Guide to Marketing and Pricing.
| SKU | Unavailable |
| ISBN 13 | 9781600610080 |
| ISBN 10 | 1600610080 |
| Title | The Designer's Guide to Marketing and Pricing |
| Author | Ilise Benun |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | F&W Publications Inc |
| Year published | 2008-03-02 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |