Designing Brand Identity by Alina Wheeler

Designing Brand Identity by Alina Wheeler

Presents a toolkit for creating, building, and maintaining a strong brand. This title offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity workAlina's new book is a must-have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)

Alina Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean, Polish, Portuguese, Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible.

SKU	Unavailable
ISBN 13	9781118099209
ISBN 10	1118099206
Title	Designing Brand Identity
Author	Alina Wheeler
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2012-11-06
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.