Designing for Behavior Change by Stephen Wendel

Designing for Behavior Change by Stephen Wendel

This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.

Stephen is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior. Dr. Wendel has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities.

SKU	Unavailable
ISBN 13	9781492056034
ISBN 10	1492056030
Title	Designing for Behavior Change
Author	Stephen Wendel
Condition	Unavailable
Binding Type	Paperback
Publisher	O'Reilly Media
Year published	2020-07-10
Number of pages	200
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.