Designing Interactive Strategy
Designing Interactive Strategy
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Summary
Explains how the focus of strategic business analysis should not be the company itself, but rather the "value-creating systems" within which different economic factors, suppliers, business partners and customers work together to create services or products of value.
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Designing Interactive Strategy by Richard Normann
With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.| SKU | Unavailable |
| ISBN 13 | 9780471950868 |
| ISBN 10 | 0471950866 |
| Title | Designing Interactive Strategy |
| Author | Richard Normann |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1994-08-31 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |