Designing Research Questionnaires for Business and Management Students
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Designing Research Questionnaires for Business and Management Students by Yuksel Ekinci
This is an in-depth yet practical guide for Masters students showing how to design, develop and successfully deliver research questionnaires.
Yuksel Ekinci is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management. Yuksel is an active researcher. His principal areas of research have been the theory testing and scale development in the areas of service quality, consumer satisfaction and branding. He co-authored a book on scale development, authored book chapters and more than fifty peer reviewed journal articles some of which were appeared in the Journal of Business Research, the European Journal of Marketing, the Journal of Marketing Management, the Service Industries Journal, Journal of Travel Research and the Annals of Tourism Research. He supervised many MBA, MSc, PhD students to successful completion and examined doctoral theses in the UK and abroad. Yuksel serves as an editorial board member for several academic journals such as the Journal of Retailing and Consumer Services and Journal of Travel Research.
| SKU | Unavailable |
| ISBN 13 | 9781446273579 |
| ISBN 10 | 1446273571 |
| Title | Designing Research Questionnaires for Business and Management Students |
| Author | Yuksel Ekinci |
| Series | Mastering Business Research Methods |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2015-02-12 |
| Number of pages | 184 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |