Development and Management of Visitor Attractions, The by John Swarbrooke

Development and Management of Visitor Attractions, The by John Swarbrooke

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Summary

This volume examines the factors which contribute to the success of visitor attractions, whether in terms of profitability, visitor numbers or customer satisfaction. The factors considered include location, entertainment quality, facilities, value for money and management.

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Development and Management of Visitor Attractions, The by John Swarbrooke

The Development and Management of Visitor Attractions fills a major gap in the literature on this rapidly expanding and crucial sector of tourism. It reflects the latest developments in the field and anticipates the impact of political, economic, social, and technological change on visitor attractions. The author examines the factors which contribute to the success of visitor attractions. The book covers every aspect of the process of development and managing different kinds of attractions. The points made in the book are illustrated through a wide range of examples and case studies drawn from a number of countries.




'.. of use to students, especially in the field of tourism hospitality and
facility management. They will gain an overall insight into the complex
field of visitor attractions and some of the main issues in managing a
visitor attraction. For practitioners in the field, it can be valuable as a
reference book.'
Astrid Kemperman


















SKU Unavailable
ISBN 13 9780750619790
ISBN 10 0750619791
Title Development and Management of Visitor Attractions, The
Author John Swarbrooke
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 1995-04-28
Number of pages 368
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.