The Deviant's Advantage by Ryan Mathews
The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from "the fringe", to "the edge", to the "realm of cool", and from "the next big thing" to "social convention". They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.
Ryan Mathews and Watts Wacker are futurists and principles of FirstMatter, a trend-watching consulting firm. The co-author of the bestselling The Myth of Excellence, Mathews has been profiled in Fast Company and Wired. Watts Wacker has been profiled in Fast Company and Forbes, and was called "one of the 50 smartest people in the business world" by The Financial Times. He is the co-author of The 500-Year Delta and The Visionary's Handbook.
| SKU | Unavailable |
| ISBN 13 | 9780712661027 |
| ISBN 10 | 0712661026 |
| Title | The Deviant's Advantage |
| Author | Ryan Mathews |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 2003-02-06 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |