Diesel: World Wide Wear (Cutting Edge) by Ted Polhemus

Diesel: World Wide Wear (Cutting Edge) by Ted Polhemus

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Summary

The Diesel label turns its back on style dictators and eschews slavish trend-following. The result is a global success story with outlets in over 80 countries, and an influential advertisement campaign. This book is the result of collaboration with Diesel founder, Renzo Rosso.

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Diesel: World Wide Wear (Cutting Edge) by Ted Polhemus

Diesel is a fashion phenomenon. Exuding the kind of knowing, eclectic 90s cool that everyone seeks, the Diesel label turns its back on style dictators and eschews slavish trend-following. The result is a global success story with outlets in over 80 countries. The clothes themselves, however, are only half the story. The Diesel ad campaigns have been massively influential, their ironic images, evoking a 1950s consumer paradise, reflecting the quirky, slightly retro nature of the clothing. This book is the result of close collaboration with Diesel founder Renzo Rosso, whose unconventional approach ensures that his label is kept at the forefront of hipness.
SKU Unavailable
ISBN 13 9780500018927
ISBN 10 0500018928
Title Diesel: World Wide Wear (Cutting Edge)
Author Ted Polhemus
Condition Unavailable
Binding Type Hardback
Publisher Thames & Hudson Ltd
Year published 1998-11-02
Number of pages 64
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.