Differentiate or Die by Jack Trout
Drawing on a wealth of global examples, this text points out that many companies often fail to identify and then exploit their most emotionally powerful and unique attributes. Written simply and clearly, this is a practical and insightful guide to the most important task facing any modern business.
JACK TROUT is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in 13 countries and a client list that includes AT&T, IBM, Merrill Lynch, Sears, and other Fortune 500 companies. Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning" products and ideas in the minds of consumers. A sought-after speaker, he is the author of numerous marketing classics including the bestselling Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and 1998's The Power of Simplicity. STEVE RIVKIN is coauthor of The New Positioning and The Power of Simplicity and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.
| SKU | Unavailable |
| ISBN 13 | 9780471357643 |
| ISBN 10 | 0471357642 |
| Title | Differentiate or Die |
| Author | Jack Trout |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2000-03-23 |
| Number of pages | 230 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |