Diffusion of Innovation by Everett M Rogers

Diffusion of Innovation by Everett M Rogers

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Rogers, Everett M.: - Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

SKU	Unavailable
ISBN 13	9780029266717
ISBN 10	0029266718
Title	Diffusion of Innovation
Author	Everett M Rogers
Condition	Unavailable
Binding Type	Paperback
Publisher	Simon & Schuster
Year published	1995-02-01
Number of pages	536
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable